EAST WEST HOUSE

July 2, 2016

East West House

In 1977, Yisrael Borochov along with Shlomo Bar founded a band, Habreira Hateevet still knowned today as one of the most popular Israeli band as it renewed the image of Jewish songs. Habreira Hateevet or "the natural gathering" had been long waited for... Finally, all the religious Sephardi songs became "cool" as explains Karin Kloosterman, Yisrael Borochov's wife whom we have had the chance to meet. Borochov had this great ambition of re-uniting East and West in Jewish culture, to reintegrate North African and Arabic sounds as part of Jewish heritage and as such, "the Natural Gathering" was born.

However in 1985, he left Habreira Hateevet to create another band "East West Ensemble" which won the first prize at the Red Sea Jazz Festival, only two years after its creation, in 1987. Focusing on this very same idea of emphasing arabian melodies and quarter tones, Borochov was soon led to work with artists from all around the world : Persians, Egyptians, Moroccans... As such, "East West Ensemble" naturally transcended its first objectives and began a project for peace and unity in the Middle East, a cultural link between Islam and Judaism. However, as Karin underlines, "it is and remains all about music. The whole idea is to pick the great musicians, those who will make you travel. At this level, it is about sharing a passion, not about origins or religion".

In 1990, Borochov decided to give a home to his projects and acquired a large Arabian style house built by the Turks during the Ottoman Period. Located in Yafo, on Dr. Elrich Street, he renovated it from scratch, part of it for his family and the other half for the NGO he had then created, the "East West House" hosting concerts and musicians from all over the Middle East, performing Ethnic and Religious music on a very high level.

“FOR ME, MUSIC IS ETERNAL, WITHOUT
A BEGINNING AND AN END. BY MEANS
OF IT I TRY TO CREATE A LINK BETWEEN THE WORLD OF MY PARENTS AND THAT
OF MY CHILDREN.” SHLOMO BAR

Tamar Bloch began singing Hacetia a few years ago. Her family is from Morroco but she hasn't had the chance to go there yet, living in Israel since she was born... Nevertheless, it is rooted deep inside her and when she came across a Hacetia concert a few years ago, the emotion flew into her as she couldn't stop crying. ​All at once, she had found herself and her new style : Hacetia singer, echoing the voice of her grandmother, her family, the tradition of the people she belongs to. 

And this is East West House's story hosting bands and musicians to sing you there deeply rooted traditions with passion and envy. As a trend setter for Ethnic Music, Yisrael Borochov selects them with care as he builds a haven of peace where no dreams are unreachable and no reality unchallengeable.

EAST WEST HOUSE
Dr. Elrich Street, 16
Yafo

Concerts every Thursday in July at 9:00pm
(seats to be bought on the spot)